About EZMA Holding

Ezma Holding was established in 2008, with a vision of providing consumers with the best products at the best prices. Ezma started its journey utilizing a synergy of sure-winning strategies, diversified growth, listening to the voice of the customer, and as a result, built a reputation as trusted a leader in the region.

Ezma Holding represents many global and local brands ensuring top-quality products, warranties, and aftersales care through customer excellence.

Today, Ezma Holding spans the Middle East and North Africa operating in nine different markets, with regional headquarters located in Iraq and the United Arab Emirates.

Years of establishment

Products

Talents

EZMA Holding is one of the most prominent companies that growing rapidly since established in 2018. EZMA is brand owner of UNEVA, Mediastar, and General Gold that now are operating all over Middle Eastern Countries.

It also has a very intensive plan to expand in the Middle East markets. It was founded to provide trustworthy equipment to the Middle East with ease. It was started with the small trading idea with minimal clients. Despite the challenges and barriers in the market, the company showed significant improvements in sales and profits.

After witnessing the success, the company expanded to where it is now that led to deal with various suppliers globally such as Midea, Skyworth, TCL, Hisense, Changhong, and Gree. EZMA continuously focused on developing its suppliers and partners to achieve the goals. EZMA has been able to increase its growth in the market, maintain its high-quality equipment over the years, and employment the best managerial team.

This line of work is quite valuable to the community, because of its comfort of development and serving the community to gain trust in the company. It works towards expanding the trading system inside the Middle East by exporting and importing technological devices from China to Middle East, with great quality and a more reasonable price.

Mission

Delivering Innovative, Durable, and Reliable Multi-Brand Solutions to Ensure

Satisfaction Throughout the Customer Journey.

Vision

To Become a Leader in Consumer Electronics by Gaining the Trust of our Customers and Employees Through High-Quality Products, Service Excellence, and Unparalleled Satisfaction.

Strategic Objectives

  1. Become one of the Top 3 Consumer Electronics Providers in the region.
  2. Build Brand Awareness & Reputation.
  3. Provide Customer Excellence.
  4. Establishing a Strong Organizational Culture.
  5. Embrace Sustainability and Environmental Responsibility. 

Executive leadership

Mr. Shalaw

Founder/
Chairman

As the Founding Partner of Ezma Holding, Shalaw brings solid multi-brand global trading experience from across the Levant, Gulf and North African Markets and currently forefronts the affairs of the boards, represents their interests in major and significant business relationships as well as overseeing the company's strategic vision and growth plans.

Mr. Shorsh Ismael

Vice Chairman/ Board Member/ VP Business development

Following years of hybrid roles at his Family's business, Shorsh was appointed as Ezma Holding's Vice Chairman for his years of extensive experience in cross-disciplinary roles with high focus on business development area. At the helm of the Ezma Holding operations, Shorsh has built robust relationships and strategic partnerships with several regional and global brands, making him today the primary shareholder directing manufacturing and outsourcing for the group.

Dr. Gennaro Russo

Consultant to board/
International relations

With a brilliant Master Degree in Political Sciences obtained at the University of Naples, Italy, where he operates from, and a Certified Proficiency in English at the University of Michigan, along with almost 40 years spent with international companies, Dr. Russo supervises the business relationships that Ezma creates around the world with suppliers and business partners. His superior skills have allowed Ezma to look at business opportunities in new fields and other countries where he meticulously weaves the fabric of lasting business relationships.

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