Welcome to…
EZMA ELECTRONICS
Ezma Holding has developed extensive expertise over its second decade of operations, establishing a strong and influential presence across the Middle East and North Africa (MENA) region. Through a deep understanding of regional markets and evolving consumer needs, the company has successfully expanded its footprint and achieved consistent, sustainable growth across multiple territories.
The group proudly manages and develops its own portfolio of brands, most notably UNEVA, which is registered in over 55 countries worldwide—a testament to Ezma Holding’s global ambition and commitment to quality, innovation, and long-term brand value.
Ezma Holding has also built strong strategic partnerships with leading global manufacturers, including Haier, Midea, TCL, HOMA, and Changhong, further strengthening its supply chain capabilities and product portfolio.
In addition, the company holds sole and exclusive distribution rights for several internationally renowned brands, including Philips, Skyworth, CHiQ, and Beko. These partnerships position Ezma Holding as a trusted gateway for global brands seeking to enter and expand within the MENA region.
By combining strong local expertise with powerful global alliances, Ezma Holding continues to deliver exceptional value, reinforce its market leadership, and drive sustainable expansion across international markets.
EZMA LOGISTIC
Ezma Logistics was established to support the rapid expansion of Ezma Holding across the Middle East and beyond. As operations grew, the company identified the need to enhance service quality, improve delivery speed, and ensure greater control over its supply chain.
To achieve these goals, Ezma Logistics was developed as a dedicated logistics arm, enabling efficient and reliable operations aligned with the group’s growth strategy. Over time, the company has evolved into an independent logistics provider, offering its services to a wider market beyond the group’s internal operations.
The company provides comprehensive door-to-door logistics services across key international markets, including China, Italy, Turkey, the UAE, Jordan, and North Africa, ensuring seamless movement of goods across regions.
To enhance operational efficiency and customer experience, Ezma Logistics utilizes its proprietary tracking software, allowing real-time monitoring of shipments. Customers are given full access to track their deliveries throughout the entire process, ensuring transparency, reliability, and confidence.
EZMA FASHION
Ezma Fashion was established in 2024 in Iraq as part of Ezma Holding, with the launch of its own brand, UNEVA, dedicated to men’s fashion. Following a detailed study of the local market, Ezma identified strong growth potential within the fashion sector and made a strategic investment to enter this field.
The company’s objective is to offer high-quality, modern fashion products that meet evolving consumer trends while maintaining competitive pricing.
In addition to developing its own brand, Ezma Fashion is actively expanding its portfolio by introducing international brands to the Iraqi market. The company has successfully opened three retail stores and has introduced the Chinese brand Xtep, strengthening its market presence.
Furthermore, Ezma Fashion has also brought a Turkish fashion brand (SHN) to the Iraqi market, enhancing product diversity and international appeal.
Ezma Fashion continues to explore new partnerships and collaborations with global brands, aiming to expand its retail network and deliver a wider range of premium fashion choices to its customers.
EZMA FMCG
Ezma FMCG brings over 20 years of expertise to the fast-moving consumer goods sector, establishing itself as a trusted leader across multiple markets. The company has successfully developed and launched its own proprietary brands internationally, while also expanding its portfolio through strategic partnerships with globally recognized companies.
A key collaboration includes Indonesia’s Wings Group, through which Ezma distributes GIV products, including soaps, shampoos, and body washes. In addition, the company imports high-quality halal-certified meat, poultry, oil, sugar, and rice from leading global markets such as Turkey, India, and Brazil, ensuring full compliance with international standards.
To maintain complete control over its distribution network, Ezma FMCG operates a fully owned logistics infrastructure, including a dedicated fleet of delivery vehicles that ensures consistent and reliable daily market coverage. Operational efficiency is further enhanced through the use of advanced systems such as Zoho CRM for customer management, alongside real-time GPS tracking across the entire fleet.
Driven by a strong commitment to quality, efficiency, and continuous growth, Ezma FMCG continues to expand its market presence, strengthen international partnerships, and deliver exceptional value to consumers across the region.
EZMA ELECTRONICS
Ezma Holding has developed extensive expertise over its second decade of operations, establishing a strong and influential presence across the Middle East and North Africa (MENA) region. Through a deep understanding of regional markets and evolving consumer needs, the company has successfully expanded its footprint and achieved consistent, sustainable growth across multiple territories.
The group proudly manages and develops its own portfolio of brands, most notably UNEVA, which is registered in over 55 countries worldwide—a testament to Ezma Holding’s global ambition and commitment to quality, innovation, and long-term brand value.
Ezma Holding has also built strong strategic partnerships with leading global manufacturers, including Haier, Midea, TCL, HOMA, and Changhong, further strengthening its supply chain capabilities and product portfolio.
In addition, the company holds sole and exclusive distribution rights for several internationally renowned brands, including Philips, Skyworth, CHiQ, and Beko. These partnerships position Ezma Holding as a trusted gateway for global brands seeking to enter and expand within the MENA region.
By combining strong local expertise with powerful global alliances, Ezma Holding continues to deliver exceptional value, reinforce its market leadership, and drive sustainable expansion across international markets.
EZMA LOGISTIC
Ezma Logistics was established to support the rapid expansion of Ezma Holding across the Middle East and beyond. As operations grew, the company identified the need to enhance service quality, improve delivery speed, and ensure greater control over its supply chain.
To achieve these goals, Ezma Logistics was developed as a dedicated logistics arm, enabling efficient and reliable operations aligned with the group’s growth strategy. Over time, the company has evolved into an independent logistics provider, offering its services to a wider market beyond the group’s internal operations.
The company provides comprehensive door-to-door logistics services across key international markets, including China, Italy, Turkey, the UAE, Jordan, and North Africa, ensuring seamless movement of goods across regions.
To enhance operational efficiency and customer experience, Ezma Logistics utilizes its proprietary tracking software, allowing real-time monitoring of shipments. Customers are given full access to track their deliveries throughout the entire process, ensuring transparency, reliability, and confidence.
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EZMA FASHION
Ezma Fashion was established in 2024 in Iraq as part of Ezma Holding, with the launch of its own brand, UNEVA, dedicated to men’s fashion. Following a detailed study of the local market, Ezma identified strong growth potential within the fashion sector and made a strategic investment to enter this field.
The company’s objective is to offer high-quality, modern fashion products that meet evolving consumer trends while maintaining competitive pricing.
In addition to developing its own brand, Ezma Fashion is actively expanding its portfolio by introducing international brands to the Iraqi market. The company has successfully opened three retail stores and has introduced the Chinese brand Xtep, strengthening its market presence.
Furthermore, Ezma Fashion has also brought a Turkish fashion brand (SHN) to the Iraqi market, enhancing product diversity and international appeal.
Ezma Fashion continues to explore new partnerships and collaborations with global brands, aiming to expand its retail network and deliver a wider range of premium fashion choices to its customers.
EZMA FMCG
Ezma FMCG brings over 20 years of expertise to the fast-moving consumer goods sector, establishing itself as a trusted leader across multiple markets. The company has successfully developed and launched its own proprietary brands internationally, while also expanding its portfolio through strategic partnerships with globally recognized companies.
A key collaboration includes Indonesia’s Wings Group, through which Ezma distributes GIV products, including soaps, shampoos, and body washes. In addition, the company imports high-quality halal-certified meat, poultry, oil, sugar, and rice from leading global markets such as Turkey, India, and Brazil, ensuring full compliance with international standards.
To maintain complete control over its distribution network, Ezma FMCG operates a fully owned logistics infrastructure, including a dedicated fleet of delivery vehicles that ensures consistent and reliable daily market coverage. Operational efficiency is further enhanced through the use of advanced systems such as Zoho CRM for customer management, alongside real-time GPS tracking across the entire fleet.
Driven by a strong commitment to quality, efficiency, and continuous growth, Ezma FMCG continues to expand its market presence, strengthen international partnerships, and deliver exceptional value to consumers across the region.
The group understands the importance of people and the implications of the pre, purchase and post-purchase journey on long-term brand and business growth and equity and continues to invest heavily in designing operational standards and experiences that elevate the level of customer engagement and customer care.
The group understands the importance of people and the implications of the pre, purchase and post-purchase journey on long-term brand and business growth and equity and continues to invest heavily in designing operational standards and experiences that elevate the level of customer engagement and customer care.
Executive leadership
Mr. Shalaw
Founder/
Chairman
Mr. Shalaw Ismael, Founder and Chairman of Ezma Holding, is a visionary entrepreneur who
built the company from the ground up through determination, discipline, and a strong work ethic. With extensive experience in multi-brand global trading across the Levant, Gulf, and
North Africa, he brings deep market insight and strategic leadership.
Known for his dedication and results-driven mindset, Mr. Shalaw leads with courage, resilience, and a commitment to excellence. He strongly believes in empowering his team,
fostering a culture of accountability and high performance. His leadership continues to drive Ezma Holding’s growth and long-term success.
Mr. Shorsh Ismael
Vice Chairman/ Board Member/ VP Business development
Following years of hybrid roles at his Family's business, Shorsh was appointed as Ezma Holding's Vice Chairman for his years of extensive experience in cross-disciplinary roles with high focus on business development area. At the helm of the Ezma Holding operations, Shorsh has built robust relationships and strategic partnerships with several regional and global brands, making him today the primary shareholder directing manufacturing and outsourcing for the group.
Dr. Gennaro Russo
Consultant to board/
International relations
With a brilliant Master Degree in Political Sciences obtained at the University of Naples, Italy, where he operates from, and a Certified Proficiency in English at the University of Michigan, along with almost 40 years spent with international companies, Dr. Russo supervises the business relationships that Ezma creates around the world with suppliers and business partners. His superior skills have allowed Ezma to look at business opportunities in new fields and other countries where he meticulously weaves the fabric of lasting business relationships.
Our Suppliers
